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Authority
Any medical or health advice
provided and hosted on this site will only be given by medically
trained and qualified professionals unless a clear statement is
made that a piece of advice offered is from a non-medically qualified
individual or organisation.
Complementarity
The information provided on this
site is designed to support, not replace, the relationship that
exists between a patient/site visitor and his/her existing physician.
Confidentiality
Confidentiality of data relating
to individual patients and visitors to a medical/health Web site,
including their identity, is respected by this Web site. The Web
site owners undertake to honour or exceed the legal requirements
of medical/health information privacy that apply in the country
and state where the Web site and mirror sites are located.
Attribution
Where appropriate, information
contained on this site will be supported by clear references to
source data and, where possible, have specific HTML links to that
data. The date when a clinical page was last modified will be clearly
displayed (e.g. at the bottom of the page).
Justifiability
Any claims relating to the benefits/performance
of a specific treatment, commercial product or service will be supported
by appropriate, balanced evidence in the manner outlined above in
Principle 4.
Transparency of authorship
The designers of this Web site
will seek to provide information in the clearest possible manner
and provide contact addresses for visitors that seek further information
or support. The Webmaster will display his/her E-mail address clearly
throughout the Web site.
Transparency of sponsorship
Support for this Web site will
be clearly identified, including the identities of commercial and
non-commercial organisations that have contributed funding, services
or material for the site.
Honesty in advertising & editorial policy
If advertising is a source of
funding it will be clearly stated. A brief description of the advertising
policy adopted by the Web site owners will be displayed on the site.
Advertising and other promotional material will be presented to
viewers in a manner and context that facilitates differentiation
between it and the original material created by the institution
operating the site.
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